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  • Q&A With Sigma CEO

    Its no secret that I'm a fan of the newer high quality Sigma lenses. In the past sigma has had a few real gems (the 150mm f2.8 EX macro for example) amongst a sea of mediocrity, most of their lenses for years were considered OK at best, as they filled the 'cheaper than name brand' marketshare. However in recent years since Kazuto Yamaki took over as CEO, the products and quality have taken a huge upturn and I, for one, have been very impressed with their advancements and innovations in the field in the recent years. With new lenses providing stellar optical performance which rival the best of the best at a fraction of the price (such as the 35 f1.4 A, and 50 f1.4 A, among others), and outstanding innovations such as the fastest aperture zoom lens on the market (18-35 f1.8) and excellent dock product which provides the user the ability to tweak the lens performance, such innovations that are unheard of in CanNikon land, its easy to get excited about the future of products coming from this company and their new CEO. However they have a tough road ahead of them as years of so-so quality and mediocre reliability have built up a less than stellar reputation among the veteran photographers, but they are well on their way.

    The editors at CNet did an interview with Kazuto Yamaki at the recent Photokina about the company's big change in direction, and his view of the future of photography in an everchanging digital environment. Take a look at the interview, what do you think?

    http://www.cnet.com/news/sigma-ceo-l...ra-market-q-a/
    Comments 4 Comments
    1. NEF.D90's Avatar
      NEF.D90 -
      Wow that was a great read, I didn't know how involved the new CEO of Sigma was with his employees. Sigma sounds like a stand up company from the production line to the market floor.
      I personally own the 35 F1.4 Art for nikon. This lens is built like a tank and sharp as a tack. I absolutely love it and recommend that everyone give Sigma a second opportunity to get in their bag.
      Thank you Aloicious for the awesome artical.
    1. Aloicious's Avatar
      Aloicious -
      for sure, is it showing up correctly for you on Tapatalk?
    1. NEF.D90's Avatar
      NEF.D90 -
      Seems to be. I think.
    1. Aloicious's Avatar
      Aloicious -
      you'll be able to view the comments but if you click on the link to the article itself it messes up and takes you to some unrelated thread. its a bug with tapatalk I believe.
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